Our Technology

Brainwave Optimization™, also referred to as High-resolution, Relational, Resonance-based Electroencephalic Mirroring (“HIRREM”), is a non-invasive, innovative technology utilized to promote the brain’s ability to self-regulate and achieve balance. Our technology “reflects” the brain’s activity back unto itself in real-time, acting as a high-resolution electronic mirror. However, unlike a traditional mirror, HIRREM utilizes sound instead of light to reflect the brain’s electrical activity. HIRREM does not attempt to “overwrite” the brain’s existing patterns of activity. Instead, it promotes the brain’s self-balancing by allowing it to “hear” its own patterns of activity.

The brain as "the master regulator" of all functions in our organism is able to recognize its own imbalances through this auditory feedback. Once the brain receives the feedback it can rewire its own neural networks and therefore self-improve. From this more fine-tuned and balanced state, greater well-being and enhanced performance in all areas of life can more easily blossom. "This is quite different from binaural beats which are invasive. Brainwave optimization is only mirroring. Incorrect mirroring is not accepted by the brain whereas invasive procedures still have to be received, even to the brain’s detriment. Brainwave optimization also does not require talk therapy or a particular focus on the condition a client seeks to change", Lee Gerdes, inventor of HIRREM.  This is a fundamentally different approach from many brain-enhancement methodologies.